We’ve seen every failed scenario possible over the years working in PPC management, whether that’s a company doing it independently or hiring an outside agency. Within the blink of an eye hundreds or thousands of dollars can vanish by not properly setting the strategy up. One thing for certain is you will get a ton of traffic, but you most likely will get an high bounce rate as well. We have been successfully doing PPC management for years and our approach is no different than any of our other areas of expertise. When our clients sign up with us for PPC management, they get way more then just a one dimensional approach…we look at everything.
You want to run paid advertising on Google to get found for keywords that are relevant to your service or product…great! What happens once that user clicks? Is the landing page properly optimized, how about your CTA (call to action), is your website responsive, is the content managed properly, is your value proposition clear and creative vs your competition? This is the way our mindset works, we put ourselves in the users seat and really understand their experience…then we make modification based on that. Our PPC management campaigns go much deeper than getting that “click”, and our clients get more than they thought.
We determine the most effective way to drive the highest quality traffic with our PPC management campaigns, anyone can get traffic to the site but the only thing that matters is conversions. The keywords your bidding on is extremely important, and where a lot of mistakes happen.
Since we are a full service digital agency, our PPC management clients get; proper landing page setup, CTA, user flow, content optimization, competitions analysis, etc.
Data doesn’t lie…well unless the person entering the data is lying. Every PPC management optimization we complete is based on data, and you get to see all of the metrics we are reporting on and how our decisions are made.
We treat you money as our own, we will never start a PPC management campaign off with high daily spends until we have optimized the campaign. Once everything is ready, we double down.